Rolls-Royce Phantom

The Rolls-Royce Phantom is a saloon automobile made in England by Rolls-Royce Motor Cars, a BMW subsidiary. It was launched in 2003 and is the first model introduced during the BMW era. The Rolls-Royce Phantom Drophead Coupé, and the Rolls-Royce Phantom Coupé, are both based on the 2003 Phantom. It also won the Top Gear Car of the Year Award for 2003

Rolls-Royce Phantom Features

Manufacturer	Rolls-Royce Motor Cars
Production	2003-present
Assembly	Goodwood plant, Chichester, West Sussex, England
Predecessor	Rolls-Royce Silver Seraph
Class	Oversize luxury car
Body style(s)	2-door drophead coupe/convertible 4-door saloon
Layout	FR layout
Engine(s)	6.75 L V12 453 bhp (338 kW)
Transmission(s)	ZF 6-speed automatic
Wheelbase	140.6 in (3571 mm) Extended Wheelbase: 150.4 in (3820 mm)
Length	229.7 in (5834 mm) Extended Wheelbase: 239.8 in (6091 mm)
Width	78.3 in (1989 mm)
Height	64.3 in (1633 mm)
Curb weight	2,485 kg (5,480 lb) Extended Wheelbase: 2,670 kg (5,900 lb)
Related	Rolls-Royce Phantom Drophead Coupé
Designer	Marek Djordjevic Ian Cameron

Safety

In October 2010, the Phantom is included in a product recall campaign involving cars with a V8 or V12 engine from BMW for the potential to develop a leak in the power braking system

Sales

• The introductory base price was £250,000 in the United Kingdom and $300,000 in the United States.
• After selling 805 units in 2006, Rolls-Royce first met its annual sales target of 1,000 vehicles in 2007 (1,010 Phantoms sold, Drophead Coupé sales included).
• In 2004, Rolls-Royce was selling twice as many cars as its closest rival Maybach.
• The 2,000th car rolled out of the Goodwood factory in December 2005.
• In July 2006, Rolls Royce produced a limited edition run of 25 cars called the "Phantom Black"
• The 3,000th car rolled out of the Goodwood factory in March 2007.
• Rolls-Royce produced a limited edition run of 25 cars to commemorate the centenary of the Silver Ghost.
• The Peninsula Hotel in Hong Kong has purchased a fleet of 14 extended wheelbase Phantoms to replace the Silver Spurs in the fleet, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom.
• Luxury Vodka maker Grey Goose and Rolls-Royce teamed up to create two customized limited-edition Rolls-Royce extended wheelbase Phantoms to help promote social responsibility while drinking.
• Rolls Royce released a special Tungsten edition Phantom which incorporated innovations featured in the EX101 Experimental Car.
• O'Gara Coach Company of Beverly Hills, California; the leading Rolls-Royce dealership in the world, sold 58 Phantoms and Drophead Coupes in 2007 (accounting for 15% of Rolls-Royce sales in the USA and 6% worldwide).
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