I have personally favored the badgeless vehicle for years. The element of surprise and mystery is a beast. Who will know if its a 600, a 650, a V-12, or whatever? Who cares? Make your HOT CAR whatever you want it to be...
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Read the entire story via
http://www.nytimes.com/2009/10/11/automobiles/11BADGES.html?_r=1&ref=automobiles
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